Think about smartphones. What do you they’ll see? They’re going to see their name. You see Paul Bramson. I’m reading it. I read everything
with my name on it. I’m that guy. I will read it. Let me ask you, if you
saw your full name would you read it? Full name, not first name, full name. You read it. Doesn’t mean you respond. I’m telling you this works.
When people or people that make decisions, people of certain
levels in a company, depending on who
you’re talking to, you know they decompress
on the weekends. A lot of times they
decompress, they actually look at
their emails slower. So instead of being
in the business, they can oversee the business and not have to be in the
detail during the week.