Lagos leverages personalized messages, sees 65% uplift in purchases


My name is Sarah, and I’m the Digital and CRM Manager at Lagos. I focus on customer acquisition
and customer retention, especially through
personalization on our website. Lagos is a fine jewelry company that’s been around for 40 years. We sell on our e-commerce website, as well as Bloomingdale’s, Nordstrom, and Neiman Marcus. One reason why Lagos chose to work with Dynamic Yield specifically was the dashboard and the interface. Since we are a company who’s
been around for 40 years, we want to make sure we’re
being innovative at all times, and one thing that we’re
able to do with Dynamic Yield is constantly test our website to see what is it that the customers actually wanna see versus what
we think they wanna see. Some of the biggest challenges we face at Lagos are getting the approvals for Creative to display on the homepage, and the best way to get the
approval is by doing testing, and be able to show the data to say that this is something specific that we should do for the customer. One issue that we wanted
to solve with our website is having to have customers
add more to the cart, and one way to do this, we added urgency notifications
to the PDP pages. And when we added the
notifications to the PDP page, we saw an uplift of 65% for
customers who made a purchase. Our top priority for the future planning for Dynamic Yield is to be mobile-focused. We wanna take a big dive
into the mobile field. Knowing that constantly
more traffic and revenue is coming from mobile devices, we wanna make sure that we’re providing the best user experience
on the mobile device. (pop music)

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