Hey, it’s Joe Crump. Welcome back. Alright,
this next question is from Edem Marvin. She says,
“Here’s my question: first off, how do you build a buyers list quickly and without money?
I can’t afford, when just starting this, to go out and spend money on these lead generating
websites and buyer generating websites nor can I buy into programs right now like…”
(She sends the name of a search program right here) “… so without the initial funds, how
do I build a buyers list for my wholesale deals of ugly houses that’ll get them sold
so that I can purchase the tools that I know my business needs in the future?”
Well, first of all, you don’t need to start spending a lot of money on tools, on websites,
on lead generation tactics, etc. – you just need to have a little bit of knowledge. You
need to understand that there’s plenty of leads out there.
If you understand how to work for sale by owner leads and how to make those work, and
how to automate that process which is what we’re doing and what I’m teaching ,simply
by contacting those people and asking them to put a deal together.
I’m actually working on a new program you’re going to be hearing about very soon through
Craigslist and through ForSaleByOwner.com and FSBO.com and all of these other FSBO sites
where we’re contacting these people – they’re calling us and saying, ‘I’m ready to sell
my property’ after they go through this marketing campaign that I’ve put together.
It makes it very simple, very easy and it puts together deals where you don’t have to
have any money for the down payment and you don’t have to have any credit. You can have
terrible credit – it doesn’t matter – nobody ever checks your credit. You don’t have to
get conventional loans. They deed you the property, you take it over,
you put a lease option tenant in, you make a chunk of money, or you assign your right
to buy that property or you sell that property to somebody else for a fee. There are so many
other ways to make money on this stuff – you just have to understand the hierarchy and
the structure. But the question here is how do you build
a buyers list. One of the best ways that we’ve ever done it, the cheapest cost per lead that
we’ve ever used, is those ugly signs. They can be as simple as ‘Rent To Buy, Move In
Today, No Qualifying’ and a phone number; very basic. You can write it on a piece of
cardboard that you pull out of the dumpster at the grocery store.
We use Coroplast – yellow Coroplast – its corrugated plastic and we put them on these
wire stands. They cost two bucks. You handwrite them – you want them to look as ugly as possible.
This will build a great buyers list and it’ll bring in mainly people that are interested
in buying rent to buy. But one of the interesting things about this
process – you’d think that everybody that’s calling on an ad that wants to buy rent to
buy wouldn’t qualify for a conventional loan. We find that one in ten of the people that
are calling in on these types of ads actually qualify for a loan – they just don’t realize
it. Maybe they had a bankruptcy but it was two years ago and they’ve gotten back on track
since then. Maybe they had a late payment or they had a lien or a judgment but we can
still get them a loan through FHA or some of these other programs that are out there
that make it a little bit easier. The B C paper, the bad credit mortgages that
used to be available, the mortgages that used to be available with no qualifying, with no
income verification, stated income loans – those things have gone away, pretty much. They’ll
probably come back eventually but they’re not here right now, so you want to find people
and be able to put them into properties that they can actually buy.
So building a list of people that you can actually sell properties to – this is what
we’re really looking for here. So, anyway, you don’t need to build … This
is an easy way to build a list (using the signs). You don’t have to have a website right
now. When you do get a website, if you use my “Push Button Method” or you get into my
mentor program, I’ve got a website that you get with that program, and if you get that
thing set up, it actually explains how the buyers process works, which I also have for
for sale by owners and for investors (we’ve got different websites for different categories).
Then, once they opt in, which means they give you their name, their phone number, their
address, what they’re looking for, whether their credit’s any good or not, and they put
all of that information in there, they hit send and it sends you their contact information
so that you can either call them or you can let your autoresponder do the work.
An autoresponder is a sequential email program that sends them out a sequence of emails over
a period of time, and those emails I’ve already written (they’re in the program) and they
explain how the process works, what they need to do to qualify and what they need to do
to buy the property. It educates them and it builds a relationship
between you and them so that they have confidence that you know what you’re talking about, and
it also urges them to take the next step. And if any of you have seen the websites,
or have seen the stuff that I do, you know that I’m a pretty good copywriter, maybe one
of my best skills and certainly one of the things that I enjoy doing the most, and these
autoresponse messages are written with that in mind – getting people to take action.
Anyway, right now, the most important thing when you get started is to just start doing
some deals. Learn the process that I teach. I would suggest that you start with the “For
Rent Method” – learn that process, start that. As soon as you get a seller, make offers.
As soon as you get a seller to say yes, then go out and get some signs to put up. Use Craigslist,
too. We’ve got some great techniques for Craigslist, we’ve got great techniques for other websites
that just bring in a lot of leads. But the signs just bring them in probably two/three
to one compared to the websites, and they’re very, very inexpensive.
But don’t build your buyers list until you have something to sell. Work on that first.
Learn how to put together an offer. Learn how to make an offer. You want to do this
over the phone – you’re not writing these offers – you’re making the offers over the
phone to qualified leads based on which method of mine you’re using or which method of your
own you’re using, and then once you get that person, then you move onto the next step,
which is building a list, putting the websites up, etc. Don’t waste a lot of money on stuff
until you know that you can make money. Learn how to make money. My big philosophy
here is, ‘If you can’t make money with no money, you sure can’t make money with money’.
Learn how to make money with no money. This is pulling yourself up by the bootstraps.
You’re doing it yourself and you’re learning how to do it. You just need a little bit of
knowledge and the willingness to put the effort in. Alright, I hope that helps.