5 Down & Dirty Tips for Sales Emails That Prospects Actually Read

Do you send prospecting emails that are mostly ignored if you’re like most [salespeople]. You’re probably saying oh yeah, and if so then let’s take a second to put ourselves in the shoes of our prospects now this person if they’re a Decision maker and they’re actually an economic buyer then this is an important person [and] that means that this person is receiving Hundreds of emails every single day, and I’m not talking [about] emails that are just spammy From a robot or anything like that I’m talking about personally written emails an important Decision maker is Receiving all of these emails every single day and this means That they’re constantly skimming through emails to see what matters because they’re so tight on time So if you and your email don’t make the cut then you are as good as dead But with the right sales approach you can get your emails in front of any prospect in this video I’m going to show you five down and dirty tips to send better sales emails that actually get read Check it out number one think Subject and first sentence that may sound weird to you But let me explain in today’s fast-paced world your prospect is very likely looking at your email on Either a mobile device, so an iPhone or a droid or they’re looking at it through Gmail or some type of a program that is very likely to just show the subject and the first sentence of the email this means that in order [for] your email even [to] get Opened it is important that your subject and first sentence are Simple and to the point and most importantly that they look like they were written specifically for this person number two Drop the formality now I find that many sales people out there are trying [to] write emails that are going to Impress the Prospect with the quality of their writing and the the formality and the structure you know what your prospect doesn’t care in fact By trying to use formal language. You are actually much more likely to get your email deleted immediately because in today’s business world all writing is conversational and casual so actually by writing a simple email that is going to come across as Conversational is much more likely to be read Because the only people that are writing formal emails are those trying to sell something [drop] the formality number three personalize with research now I don’t mean to suggest that you need to do a tremendous amount of research for every single email that you send out but doing just a little [bit] of research to [show] that [you] know who this person is and What they might be concerned about is going to dramatically increase [the] likelihood that they’re not only going to open [the] email But also that they’re going to read it and ultimately Respond to that email because the second that they think that your email is some sort of a blast or you know the shotgun approach to just maybe inserting the person’s first name and then sending the exact same copy and pasted email to every single prospect if They think [that’s] what it is. You’re done, so personalize your email with company names with specific issues or Specific accomplishments that that company has achieved whatever it is that shows that you’ve done just a little bit of homework That’s going to go a really long way [in] them ultimately Opening and then reading and finally responding to that email number four keep the email Super short there is a tendency for a lot of sales people to want to educate A prospect through an email and the reality is [that] your goal is not [to] educate the prospect through this email [your] goal is simply to Elicit a response and prospects are [not] going to be interested in reading a long email if your email is Multiple paragraphs, or if your email is let’s say almost an essay you know looks like a full page that prospect is immediately to feel [overwhelmed] and is ultimately going to probably move on from that email and never respond to your email even if they were interested in what the beginning of the email actually said keep [the] email short and By that I mean literally five six sentences at the most even shorter is better number five engage with a question [there’s] a tendency in a lot of emails to end Those emails with a statement and the problem with this statement is that it doesn’t engage the prospect never end your emails With a statement that sounds something like this Let me know if there’s anything that I can do to help or let me know if you’d like to set up a phone call Because [you] know what that prospect is never going to let you know? Because you haven’t asked them [anything] you haven’t encouraged them to actually engage with your email So after you’ve written that shortish email now. It’s time to close With an engaging question because again the only goal of your email the only purpose is to elicit a response so end it with a question that sounds something [like] do any of these issues ring true to you or What’s the best address that I could send this to right now? You’re simply encouraging them to respond with something That’s pretty simple [and] by doing [that]. They’re far more likely to Ultimately respond to that email. [so] there are the five Down-and-dirty tips to send better sales emails that actually get read. I want to hear from you Have you ever used any of these ideas before if so, what was the result? Be sure to share below in the comment section And I [will] be sure to respond to every comment that I can get to and if you enjoyed this video Then I have an incredible free ebook on twenty five tips to crush your sales goal, it’s this ebook it’s Unbelievable [all] [you] have to do is just click right here to get it instantly seriously It’s an amazing book And it’s free just click right here To get it instantly also if you’ve got some value from this video [please] like this video below on YouTube because that really helps me out and don’t for to subscribe to my YouTube channel by clicking right here To get access to a new video. Just like this one [each] week and Lastly if you got just one useful idea from this video Please share it with a friend or two a great idea is the best gift you can give someone until next week you

22 comments on “5 Down & Dirty Tips for Sales Emails That Prospects Actually Read

  1. what will Mrs Reed say (4th grade teacher) if I don't do a formal business letter template?? (sarcasm) I am willing to try to be more conversational – I tend to be a bit formal, and in healthcare, my customers tend to be more boomers than millennials. I do try to get to LinkedIN and find something like "How does a history major get from TV Guide to healthcare? " and I practice the question at the end. Sometimes like " Would a call at 10 or 2 be best for you?" Really appreciate your #1 about subject and first sentence . Thank you for the video Marc

  2. Hi Marc, Stephen from Ireland. I've recently taken up a position for business to business sales. I'm looking at meeting face to face with each prospect and I'm wondering if you've any advice on how to successfully develop rapport and relationship on first meeting? Thank you.

  3. I'm loving these videos. I'm currently starting up B2B agency in my first proper sales role, and this has been particularly eye opening for me. Thanks for the great advice

  4. Simple tips but go to the point and bring efficient results! I really like your approach. Thank you for sharing your experience.

  5. I've used this advice and started getting replies almost immediately. They weren't interested in the product but at least they responded and has proven the email did illicit a response.

  6. Your videos are so good and they motivate me to do more sales. can you please let me know how to complete an introduction mail in just 5-6 lines. I find it very difficult to complete Email so short.

  7. Very useful tips…Simple yet practical. Here's an incredible offer, Get 5 High Conversion Sales Emails written at an affordable fee details here – https://www.fiverr.com/teepeelong/write-high-conversion-email-copies

  8. Totally agree about the formality of the email. Didn't get any response at all. Thanks for the tips . Keep it coming .

  9. The biggest challenge I have is talking to someone. I try phone calls and a lot of emails…short, concise, used questions, etc. My question is, how many times should you email someone before giving up on them?

  10. I love the videos! I have used the engaging question at the end but I will adopt the Subject intro. You make a great point about the notifications providing the first bit of the message.

    In some instances the email is the first impression. Great advise!

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